If you are a writer - copywriter, ghost-writer, article writer, sales writer, author, etc. - and you don’t have a Web presence - or you need to improve your current Web presence to help you stand out from the competition - this series of articles “How to Create a Web Presence” - was written for you.

In fact, having a Web presence - the RIGHT kind of Web presence is SO IMPORTANT to your business that you might want to subscribe to our RSS feed - see the orange button on the right side of the page?  Just click it and follow the easy instructions - it takes about 3 seconds to add it to Google reader.  (If you’re not familiar with RSS feeds, it’s like having a personal assistant who grabs copies of our latest articles for you - and lets you know that there’s a new one ready to read.)

When Dan and I started working with our first beta testers, we heard the same two objections about creating a Web presence:

• I don’t have the technical know-how or expertise to design, build and maintain a Website
• It’s too expensive. I can’t afford to pay a Web designer and it costs too much to host and do all that “stuff” you have to do

But do you want to know a “secret” that’s really not such a secret?

There are over 9 million people who online every single day to find information and solutions to their problems.

If you don’t have a Web presence, you’re going to get left behind in your competitors’ dust.

Your Web Presence should be part of the Overall Marketing Strategy for your Writing Business

Having a well-thought out marketing strategy is just as important for your writing business as it is for your clients’ businesses - which is just one of the reasons you need to understand how to create a strong and unique Web presence.

If you’re not already online, you need to take the first steps and get started now.  If you’re technically challenged, or you just don’t want to do it yourself, that’s one of the perks of being a student at the Writer’s Business Academy - we’ll actually do all the heavy lifting for you - and build your Website for you.  BUT - you will also learn everything you need to know to maintain it and add content to it - so you’ll never be held hostage by a Website designer, have to pay the high fees or wait for someone else to make changes or add content again!

Here are just a few of the ways having a strong Web presence will help you when you’re building a profitable writing business by helping you to:

• Recruit, Recognize and Retain Clients
• Building a database of targeted prospects
• Telling your prospects, clients, fans, the media (and anyone else who’s interested in what you have to offer) what projects you’re working on, the challenges faced by your current clients and how you’re resolving them
• Spotlighting your expertise, abilities and solutions
• Increasing your celebrity or expert status and credibility
• Becoming known as an expert in your field

Having a Web Presence Also Makes It Easy To:

• Target your audience (whether you’re trying to reach clients, fans, j.v. partners, etc. you can give them the information they’re looking for
• Keep your name in front of your audience
• Recognize your clients, fans, supporters and jv partners
• Create a feeling of community
• Stay in touch with people who are not in your community or geographical area

How to Get Started Building a Strong Web Presence for Your Writing Business

It’s not as difficult as you might think to get started. (In fact, you’ll find lots of ideas on this blog and in our free reports.)  But here are some ideas:

• Start a Blog
• Create an RSS Feed for your blog
• Join specific social networking sites such as LinkedIn, Facebook, Twitter, etc.
• Write and distribute articles in your area of expertise
• Write and distribute press releases
• Write and distribute case studies, white papers and special reports in your area of expertise
• Become a guest blogger or be interviewed
• Interview other experts

Well, that should be enough to get started. Stay tuned for Part 2 of this article series “How to Create A Compelling Web Presence” where we’ll break some of this down, and give you the step-by-step information you need to get started creating a strong web presence for your writing business.

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Tags: Creating a Strong Web Presence, How to Position Your Writing Business